Marriott Event Menus Planner
Role
UX, Visual Design & Prototyping
Client
Marriott (Shift7 Digital, formerly Siteworx)
Year
2015
A well known international hotel chain’s events business unit approached Shift7 Digital to bring a new product idea to life: a portal to simplify how event planners build and purchase food and beverage menus through their hotel location. Since the product was brand new, the goal wasn't a finished build — it was a clickable prototype convincing enough for user testing and for leadership buy-in before the client invested further.
Impact
Designed one of two competing concepts presented to the client, from wireframes through a fully clickable prototype
Built a functional card-based browsing system that let users select detailed menu items without leaving the main browse flow
Ideation and Wireframing
With no existing product to build from, wireframing doubled as requirements discovery — the design work surfaced gaps and questions the client hadn't fully thought through yet. I owned one of two concepts brought to the client, built around giving each hotel location space for its own marketing content while keeping the core task — building an event menu — as simple as possible.
Core wireframes: landing page, menu-type grid, item cards, saved menus, and menu detail.
The concept centers on a card-based browsing experience: users move quickly through a hotel's full menu catalog, make detailed selections in a modal without losing their place, then land right back in the browse flow to keep going.
Menu item card wireframe.
Visual Design and Prototyping
Visual direction pulled from the client's existing site language, but the product's real color came from menu photography itself — letting the interface stay simple, light, and legible around it. Since item cards and finalized menus lean heavily on text, legibility drove most of the visual decisions: enough breathing room that dense menu content never felt crowded.
"The Waterfront" pre-planned menu page.
Mockups of the user flow.
Mockups, applying the client's brand language to the new product. All Menu Options page (left) and a user's Event Menu page (right)
Breakfast section has been selected on the All Menu Options page.
The concept came together as a fully clickable InVision prototype, using hotspots and multiple visual states to simulate a real, working product — built specifically to hold up in user testing and in front of company leadership.
Clickable prototype for workflow validation and final presentation.